Delivering a 44% uplift in conversion rate

Overview

Supercharging growth through a partnership focussed on constant improvement

Using intelligent trademark and protection solutions, Corsearch are revolutionising how companies establish and protect their brands. Trusted by thousands of customers worldwide they deliver data, analytics and services that support brands to market their assets and reduce commercial risks.

When Corsearch approached Unfold their site was difficult to edit and update, causing frustrations for the team. Structurally, the site was complex and in need of simplification; their content library in particular had a lot of under utilised potential.

Team

Izzy

Ian

Peter

Harry

Georgia

Ashley

Jon

Services

Challenges

Designing and building a simplified CMS that’s super flexible and easy for the team to edit.
Implementing new designs to give a sleek, modern look and fresh interpretation.
Designing and building a new content library that’s easy for users to navigate and filter, in order to effectively drive leads and boost KPIs.
Their old agency were unresponsive, slow and weren’t proactively working with the team on improving the site.

Outcomes

A brand new WordPress CMS. Providing the team with a customised toolkit of blocks that gives them total control to update and edit independently.
A contemporary, high quality design that provides an effortless experience for users.
A simplified content library with clever filtering system, for a seamless, user-optimised experience.
A CRO (conversion rate optimisation) partnership which has delivered a 44% uplift in conversion rate in the first 6 months.

Before After

Custom blocks built for flexibility

Corsearch needed a website that didn’t limit its potential. They needed a CMS that offered control, flexibility and scalability to support future plans and changes, as well as allowing the team to create and deliver online content easily.

We designed and built a custom WordPress theme, tailored to the specific requirements that Corsearch had. To do this our WordPress developers created a number of custom blocks that now enables the Corearch team to build pages for specific content, to suit their business needs.

“There are new ideas coming from the Unfold team, things I hadn't necessarily thought of within the original scope of the project. They don't just take everything we say as gospel, if the team thinks things can be improved on they tell us, and that's always really appreciated.”

Ollie Borlase
Content Specialist at Corsearch

Seamless experience design

Corsearch wanted their website to offer an effortless experience for their customers to improve user engagement and navigation. By taking the existing brand guidelines/style guide and giving them a fresh interpretation we modernised the site to ensure they now stand out from their competitors, whilst also restructuring the site to ensure it’s easy and intuitive to browse.

A custom built CMS We designed and built a custom WordPress theme, tailored to the specific requirements that Corsearch had.

A clean new content library

Corsearch required a ‘home’ for their rich archive of resources. When they approached Unfold their existing site did not have the structure necessary to present content in a clear, easy to navigate way. We designed and built a brand new content library with a clean, editorial style homepage, and fast AJAX (on page) filtering system, that’s now easy to navigate and offers a modern and connected web experience to its customers.

And our partnership won’t be ending anytime soon…

As Corsearch continues to grow, the team plans to partner with Unfold, moving into a process of continuous optimisation and improvement throughout 2023 to increase conversion rate and further improve business KPIs on the site.

During this process Unfold will present analysis and recommendations for changes and improvements to the site. Through regular audits, customer interviews and the use of various tools including HotJar, Google Analytics we will gain both qualitative and quantitative data to make informed decisions on the site for future growth.

In the first 6 months alone we’ve already delivered a 44% uplift in conversion rate.

We will use this insight to design and develop new changes on the site, such as refining landing pages, refactoring the navigation and creating new campaign pages.