Winners of 'Best Digital Design' at The SPARKies 2021 Read all about it!

Breaking two all-time monthly booking records

Creating the booking platform that powers a national storage business


Storebox is an innovative, high-growth storage startup that operates 17 sites across the UK and Ireland. We partnered with them to design, build and deploy a suite of proprietary digital products which allow them to drive more business and operate all their sites completely autonomously.

The challenge

When Storebox first approached us their business was rapidly outgrowing their existing technology stack. With a major growth push imminent we were set the task of making Storebox a best-in-class digital player. The aim: to allow the business to run storage locations across the country completely autonomously with game-changing flexibility.

The outcome

We designed, developed and deployed 3 bespoke digital products for Storebox: a flexible marketing site built in WordPress, a custom e-commerce booking application and an admin portal to manage orders and automation.

  • Two monthly booking records broken
  • +300 move-ins
  • Highest occupancy rates on record: 82% (up from 62%)
  • Revenue: +14.5% YOY in the first 3 months since launch

Designing tech to scale

Whilst keeping pricing local

In the first phase of the project, working in close collaboration with Storebox, we utilised a number of design sprint and technical scoping activities to clearly understand the business, its long-term goals as well as the day-to-day details. From here we went through a period of rapid iteration and collaboration with customers to prototype and test the proposed digital services.

We architected a new, flexible pricing model that allows Storebox to adjust its prices on a site-by-site, week-by-week basis. Combined with the ability to run special promotions, this has allowed Storebox to become incredibly competitive at each location – resulting in a massive uplift in occupancy rates from approx 60% to over 80% in 2020.

Storebox site home page

Unfold were recommended to us by a trusted investor. Their ability to conceptualise and document our entire business process was extremely helpful. They were thorough and systematic in their approach but also had real design flair – a difficult combination to find! Overall very happy to have worked with Unfold and would not hesitate to recommend them to anyone looking for a professionally designed and built digital property.

Michael Conway - CEO of Storebox
Michael Conway, CEO of Storebox

Automating the process

How we enabled huge operational cost savings

One of the key design challenges was distilling the complexity of Storebox’s operational requirements (unit allocation, assigning keys, pricing plans, flexible move-in dates and so on) into a simple and coherent journey for the customer.

On top of that challenge, we also had to automate the entire process to ensure customers could quickly and easily access their units. Our booking application handles all this complexity by providing the customers with the right details are the right time.

The end result is a far more streamlined experience for the customer, huge savings on operational overheads and less reliance on manual error-prone processes.

Storebox process Storebox container photography

The Storebox project is a perfect example of how powerful a good agency/client relationship can be. The collaboration and trust throughout the project from both teams has allowed us to create something fantastic together that’s delivering results. We can’t wait to see where it goes next!

Harry Cobbold - Managing Director at Unfold
Harry Cobbold, Managing Director at Unfold

All power to the marketing department

A CMS that allows constant progress without developers

As the first touchpoint for the customer, getting the marketing site right is a vital component for conversions. Using our expertise in user experience (UX) design, we worked with Storebox and customers to create a conversion-driven sales funnel.

Built-in the highly flexible Gutenberg block-based WordPress framework the Storebox e-commerce team also has complete control to develop and iterate the site content and layout going forward.

Storebox site location page

Back office

Centralising data to improve operations

A further frustration with the existing tech infrastructure was the incredibly fragmented nature of the data – split across a large number of applications and systems meant keeping track of everything was hard and time-consuming. As part of the project, we took time to speak to back-office staff to understand operational requirements and blockers.

Through this process and tieing in with our work on the new booking application we were able to either build faster custom solutions or integrate and automate third-party processes into a new admin site.

Storebox admin dashboard - orders Storebox admin dashboard - sites

Let's chat

If you’ve got an idea for a new digital venture, email Harry for some honest, expert advice.

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