Meet the team

We’re a dedicated team of passionate problem-solvers and technical thinkers.

Team meeting at digital agency studio in Bristol, discussing different ways our UX services can benefit clients

We thrive on building close connections with our clients.

Working with us is more like super-charging your existing team than your traditional client-agency relationship. We aim to take as much complexity off of our partner’s plates as possible and ensure their digital platforms deliver success.
Harry Cobbold - Managing Director

Harry founded Unfold in 2018, driven by the belief that clients shouldn’t have to choose between exceptional user experience design and technical expertise.​ At Unfold, he blends both disciplines together to unlock potential and help organisations achieve their objectives.​ He also oversees Unfold’s strategy and culture, believing strongly that a happy, healthy team is a fundamental component of doing great work.

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Harry Cobbold

Managing Director

Georgia Hill - Head of Delivery

As Head of Delivery, Georgia leads our studio team to deliver outstanding work that drives real impact for our clients. Following a career in Product and Project Management, she combines strategic oversight with a meticulous eye for detail to ensure smooth project delivery. Georgia excels at connecting people, optimising processes, and aligning project outcomes with business goals—ensuring every project not only runs efficiently but delivers lasting value.

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Georgia Hill

Head of Delivery

Peter Spicer - Technical Lead

Peter is a seasoned developer with 15+ years of commercial web development experience (and as you’d expect) he’s a dab-hand with everything in the PHP ecosystem. Peter has an impressive CV, building white labelled SaaS applications for the likes of Microsoft UK, Adobe, Xerox and Vodafone. He’s also worked for some of the biggest universities in the UK and Ireland including Cambridge University and Dublin City University, developing code that is now used as part of the world’s most popular learning management system. Here at Unfold he oversees everything tech, working with clients on their technology strategy and architecting each product to ensure everything we create is user-centred, scalable and dependable.

Peter Spicer

Technical Lead

Izzy McLellan - UX designer

Izzy leads on projects across the UX design process; from thorough user interviews through to beautiful interface design. A meticulous researcher, prototyper and designer, Izzy is known for her unique ability to uncover in-depth customer insights and take them all the way through to create seamless, user-validated designs. Izzy has a bachelor’s degree in Graphic Arts and a master’s degree in Computational Arts from the University of London.

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Izzy McLellan

UX designer

Ian Farrell - Senior Web Developer

Ian has been developing websites for over 15 years and is our resident front-end developer and WordPress expert. His strong awareness of design, usability, information architecture and SEO means he can produce the highest quality websites and web applications for our clients.

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Ian Farrell

Senior Web Developer

Adam Pierce - Business Development Manager

With over a decade of experience, Adam helps Unfold build meaningful relationships and deliver impactful solutions for our clients. Having spent much of his career working on brand partnerships in sport and entertainment, he excels at understanding client challenges and opportunities. By fostering long-term collaborations, Adam ensures we create solutions that don’t just meet immediate needs but drive lasting success.

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Adam Pierce

Business Development Manager

Alice Hodges - Marketing Manager

Alice is Unfold’s Marketing Manager and responsible for bringing the Unfold brand to life. With a strong background in digital marketing and eCommerce, her experience working for various brands positions her perfectly to promote the development and growth of Unfold. Her focus is on telling the story of our incredible clients, understanding the needs of our future clients and ensuring that we deliver value in all of our marketing activities.

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Alice Hodges

Marketing Manager

What makes us different?

  • Simplify the complex

    We’re experts at focusing in on what matters. We reduce the noise and distil journeys down into easy and enjoyable experiences. The result is a digital product which delivers on your KPIs.

  • Transparent partnerships

    We thrive on forming close, personal partnerships with our clients, and want you to see us as an extension of your existing team. Through collaboration and trust, we work together to deliver fantastic results.

  • Hit the ground sprinting

    We stay lean and iterate quickly to ensure a focus on getting user feedback early. This takes away the guess-work, reduces risk and means we build products that users actually want. It’s a much faster, smarter and more responsive way to work.

  • Tech for the future

    We carefully select the most appropriate technologies for your project based on your long term objectives. This ensures scalability and future-proofing of your technology is built in from the start.

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