UX designed to delight
We put your customers at the centre of your software or website. Understand your stakeholders and delight customers. Let’s make complex UX design, simple.
Crafting seamless UX with
What we do
We’re an award-winning UX design agency
Unfold specialises in making complex UX simple. Our team is experienced in creating and updating websites, web applications and software. We care about your users and put them at the centre of your project, to create unique, accessible, distinctive design.
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How great UX speaks to your audience
Understand your users
Our UX design process will help refine your ideas, so your website or product speaks directly to your customer.
Improve conversion rates
Our UX design adds enormous value to your website or product, improving user retention and sales.
Create purpose-led design
User review and testing will help you get clarity, so you can communicate your purpose to the world.
How we work
Inside our UX design process
1. Research
Every one of our projects is unique. By understanding your users and their challenges, we tailor our approach to best suit your needs and budget.
2. Ideation
Once we understand your project, we’ll come up with lots of potential solutions through workshops and ideation sessions. Together, we’ll figure out the best potential solution.
3. Prototyping
We take the best ideas from the ideation phase and see if they work in practice. We’ll validate with users whether those solutions solve the challenge we set out to fix.
Our clients’ words
How we helped our clients refine, navigate and implement UX
“Unfold are utterly brilliant! Measured, methodical and professional from start to finish. Their research and planning was thorough and well structured and we knew exactly where we were at any point. Harry and the team got to grips with our business straight away and delivered the user experience that we needed in order to reduce friction and generate the conversion rates required to meet our growth plans. I would have no hesitation at all in recommending them for your next project.”
– James Self, eCommerce Manager at Ashridge
“Unfold has been a brilliant digital partner to Gapsquare. What particularly stands out is their high level of communication and commitment to providing an excellent UX. They also work in a very lean fashion, which means we can iterate on the platform faster and more effectively.”
– Siân Webb, Group Product Manager at XpertHR
“The team were a delight to work with and were clearly subject matter experts in their field. They made us feel very at ease, we knew we were in the right hands which gave us great confidence. If I have similar requirements in the future I wouldn’t hesitate at all to use Unfold again, and will definitely be recommending them to others.”
– Olivia Balaban, Head of Marketing at Good Sixty
Whether we’re creating something together, or improving what you already have, we’ll ensure you delight every user with seamless UX.
Our UX expertise
Our insightful design process is built around your customers and your vision
User Research
Let’s take a deep-dive into your target users and discover their wants and needs, meeting any gaps in the market.
Information architecture
Make sure your website is structured so it’s easy and intuitive for users to find what they need.
Wireframing & prototyping
We use the experimental process of prototyping to test ideas and ensure a seamless user journey.
UI design
Create a User Interface (UI) that represents your brand, is visually appealing, and easy to use.
Requirements gathering
Understand what you are trying to build and why you are building it. All defined through features and user stories.
Usability testing
For the best results and the least waste. Test changes and verify ongoing design and development directly with users.
UX consultancy
Get specialist support, including audits or one-off consultancy for your business at any stage.
Ongoing support
UX design isn’t a one-off. We also work with you long-term, delivering constant improvements to your UX.
Want to learn more?
Read our guide to user testing, or watch an introductory UX webinar with our founder, Harry.
Meet the team
Who you’ll be working with
We’re a team of creative thinkers, technical specialists and problem-solvers. Working with Unfold gets you in-house design and technical support, a dedicated client partner and solid relationships built on respect and honesty.
Izzy
Harry
Georgia
Peter
Ian
Design exceptional UX, work with Unfold
Great UX works magic. It helps you stand out from the crowd whilst improving user satisfaction and retention. Book a call with us today.
1. Book a free consultation
Talk to us about your project. Schedule a free 30-minute chat with Harry.
2. Receive a proposal
Once we’ve heard all about your needs, we’ll be back in touch with a proposal.
3. Get started
It’s easy to get started with our in-house team based in Bristol, UK.