We build robust, custom software solutions

We’re a custom software development agency based in Bristol. We combine UX research with serious engineering to build software that actually fits how your business runs, not the other way around.

Crafting custom software with

Custom business software

Software development agency

Unfold is with you from the beginning of your development journey all the way to launch and beyond. We help businesses create custom software to power operations, streamline workflows and serve customers.

Why Unfold?

A photo of Alice, Unfold's marketing manager and Pete, Unfolds senior technician in a meeting

Built around your business, not a template

We don’t start from a generic template and bend it to fit. We start with how your business actually operates, then build software around that, so your team isn’t working around the software’s limitations.

Photo of a laptop screen with Unfold team member working on a web app

Built to scale, not to be rebuilt in two years

We choose frameworks based on where your business is heading, not just where it is now. That means avoiding shortcuts that are cheap today but expensive to undo later.

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Seamless integrations

Need your software to connect with CRMs, payment systems, or third-party APIs? No problem – our expert team makes integration easy.

How we work

Our design and development process

1. Scoping and research

We start with proper requirements gathering, not just a quick brief. Getting this right early avoids expensive scope changes later, so we don’t rush it even when timelines are tight.

Photo of Unfold employee smiling in a meeting

2. Design

Next, we’ll prototype some options based on our findings and research. Attention to detail matters, so we’ll keep you engaged throughout, as we create something bespoke together.

Screenshot of a wireframe demonstrating the experimental process of prototyping

3. Build

Our in-house tech expertise ensures all development work is done in the UK. Our tight-knit crew becomes an extension of your team as we move efficiently through to launch.

Screenshot of website page of a project Unfold worked on, with Laravel code behind the picture

Selected work

BNGx

Developing a game-changing digital exchange for biodiversity units

Sherpr

New booking platform boosts revenue by 52%

Storebox

Smashing an all-time monthly booking record

Our clients’ words

How we helped our clients imagine, design and launch custom software solutions

Alex and Andrew are two men in suits from BNGx, they are sitting at a table looking at someone across from them that is not featured in the photo

Hear what our clients have to say about working with Unfold

“The thing that has made Unfold so special for us to work with is the marriage of their really deep engineering chops and a very modern, forward-thinking approach to design and UX. […] Without that, our project simply wouldn’t have been possible.”
– Alex Dowding, CTO at BNGx

“Unfold weren’t just there to please me as the customer, they were there to do the right thing, always explaining their point of view clearly, and backing it up with the right data and principles of UX & design. This was very brave and exactly what I wanted an agency to do for me.”
– Olivia Balaban, Head of Marketing at Good Sixty

“Unfold were recommended to us by a trusted investor. Their ability to conceptualise and document our entire business process was extremely helpful. They were thorough and systematic in their approach but also had real design flair – a difficult combination to find! Overall very happy to have worked with Unfold and would not hesitate to recommend them to anyone looking for a professionally designed and built digital property.”
– Michael Conway, CEO at Storebox

Whether we’re creating something together, or improving what you already have, we’ll build an app perfectly suited to your business.

Our expertise

Whatever your project goals, we’re here to create custom solutions that fit your exact business needs

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Custom business software

Build custom software to streamline your operations with tailored solutions – such as project management, CRM or inventory tracking software.

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Enterprise platforms

Scalable and robust software solutions designed to meet complex and evolving business needs.

Peter, Unfold's technical lead, doing some coding using Laravel

Process automation tools

Streamline operations by reducing manual tasks and significantly increasing overall efficiency.

Alice and Izzy in the Made by Unfold studio

Data management & analytics

Unlock valuable business insights with powerful, data-driven software tools and intelligent reporting capabilities.

Cloud-based applications

Secure, scalable software solutions that offer flexible access from anywhere, supporting modern, remote-friendly workflows.

API & systems integration

Seamlessly connect your software ecosystem with third-party services for enhanced functionality and smoother operations.

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Legacy system modernisation

Upgrade and transform outdated systems to improve performance, scalability, and long-term sustainability.

Ongoing support & maintenance

Ensure continuous improvements, regular updates, and long-term software reliability through dedicated support.

Want to learn more?

Read our guide to choosing between a custom app or an off-the-shelf solution, or learn about how to avoid vendor lock-in.

Meet the team

Who you’ll be working with

We’re a team of creative thinkers, technical specialists and problem-solvers. Working with Unfold, you get in-house design and technical support. We’ll become your dedicated partner, building a solid relationship that’s built on respect and honesty.