Our insight-led approach involves extensive user research and user testing to ensure we are putting your customers’ needs at the centre of your software or website, solving their problems with solutions that delight.
We use the experimental process of prototyping to test ideas through initial low fidelity wireframes, through to high fidelity mockups.
To us, UX design is all about making the entire experience seamless, joyful and easy to understand and alongside the use of UI design, we create beautiful and highly polished websites and web-apps.
What are the benefits of working with a UX design agency?
Working with a specialist UX design agency comes with many benefits:
- Increase your user engagement: when users enjoy their experience they’ll engage with your content leading to real results for your business.
- Have confidence that you’re making informed decisions: through extensive user research and user testing you’ll discover the true behaviours and needs of your users to be sure that you’re delivering relevant solutions and meaningful experiences. Check out our free guide to user testing and data collection to find out more.
- Reduce the cost of development: UX design done right will reduce the cost of developing your digital experience by limiting the amount of time and resources producing a solution that hasn’t been tested first.
- Additional resource and an external perspective: getting your website or web-app to market quickly as well as providing the best possible experience for your users.
User experience (UX) design
Making the entire experience seamless, joyful and easy to understand by centring the design process around the end-user.
User interface (UI) design
Creating interfaces which are beautiful, highly polished and easy to interact with.
Information architecture (IA)
Ensuring that the website is structured in a way that makes it easy and intuitive for users to find what they’re looking for.
User requirements gathering
Understanding what you are trying to build and why you are building it, defined through features and user stories.
Taking an early deep-dive into your target market, discovering their needs and wants in order to meet gaps in the market.
The backbone of every decision on our ongoing design and development journey. Each change should be tested and verified with users during prototyping, to ensure optimal results and minimal wasted resources.
An experimental process used to test ideas by starting with fast, low-fidelity wireframes/sketches and slowly increasing to high-fidelity mockups through user and feasibility testing to increase confidence.
We also provide outsourced UX support, audits and consultancy to any stage of business to help you delight customers, boosting retention and conversions.
Frequently asked questions
User experience (UX) design is the process of defining the experience of a user when interacting with a product or service. UX design decisions are driven by data and research rather than opinions, resulting in products that provide meaningful and relevant experiences to users.
Effective UX design can achieve better ROI for businesses, increasing revenue and opportunities. A positive user experience will lead to increased customer satisfaction, repeat business and help in driving brand loyalty.
Working with a UX design agency helps to reduce development costs. Involving users in the early stages means any design issues are addressed early in the development cycle, saving time and resources.
User interface (UI) design is the process of designing the look, feel, and interactivity of a digital product.
Although UX and UI design are related they are not the same thing. UI design is part of the UX design process that focuses on the construction of a product or service. It is what designers use to build easy to use and pleasurable interfaces.