Experts in user research & usability testing
At Unfold, we help businesses build smarter websites and web apps through user experience testing and research. Our expert team brings clarity to design decisions by gaining real human insights, so you can launch with confidence, reduce risk, and drive conversions.
Working with
Digital success starts with understanding your users
Our UX testing services reveal how real people interact with your product, what they love, where they struggle, and why they leave. Whether you’re launching a new site or improving an existing experience, we help you make informed decisions backed by research, not assumptions.
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Why user testing matters
Understand your users
We uncover how real people interact with your product. Our user experience usability testing uncovers genuine user behaviours, pain points, and expectations.
Reduce risk, improve success
By testing early and often, you avoid costly mistakes and ensure your product meets real user needs. User experience UX testing helps you launch smarter, not just faster.
Drive conversions & engagement
From A/B testing UI variations to analysing Google Analytics, our data-driven insights directly influence usability, engagement, retention and business growth.
How we work
Our UX research & testing process
1. Define and plan
We start by understanding exactly what you want to learn. From there, we design a tailored UX research methodology that aligns with your goals and uncovers the insights that matter most.
2. Engage and explore
Using the right mix of methods, from interviews and surveys, to usability testing and heatmaps, we dive into the research, speaking directly to your audience to gather real, meaningful feedback.
3. Analyse and recommend
We turn findings into actionable insights. With clear recommendations and data-led direction, we’ll help shape your next steps with confidence.
Our clients’ words
How we helped our clients de-risk decisions, boost usability, and drive conversions
“Unfold are utterly brilliant! Measured, methodical and professional from start to finish. Their research and planning was thorough and well structured and we knew exactly where we were at any point. Harry and the team got to grips with our business straight away and delivered the user experience that we needed in order to reduce friction and generate the conversion rates required to meet our growth plans. I would have no hesitation at all in recommending them for your next project.”
– James Self, eCommerce Manager at Ashridge
“Unfold has been a brilliant digital partner to Gapsquare. What particularly stands out is their high level of communication and commitment to providing an excellent UX. They also work in a very lean fashion, which means we can iterate on the platform faster and more effectively.”
– Siân Webb, Group Product Manager at XpertHR
“The team were a delight to work with and were clearly subject matter experts in their field. They made us feel very at ease, we knew we were in the right hands which gave us great confidence. If I have similar requirements in the future I wouldn’t hesitate at all to use Unfold again, and will definitely be recommending them to others.”
– Olivia Balaban, Head of Marketing at Good Sixty
Whether we’re creating something together, or improving what you already have, we’ll ensure you delight every user with seamless UX.
Our UX testing services
We offer a full suite of UX testing and research solutions
User interviews & surveys
Gather direct feedback from your target audience to validate ideas and uncover real needs.
Usability testing
Identify where users struggle and make targeted improvements that enhance the experience.
Heatmaps & session recordings
Track real user interactions to pinpoint friction and optimise high-impact areas.
Information architecture testing
Test and refine your structure to ensure intuitive navigation and seamless journeys.
Accessibility testing
Ensure your product is inclusive and meets the needs of all users, regardless of ability.
Competitor & market research
Understand industry trends and benchmark your product to stay ahead of the curve.
UX consultancy
Get specialist support, including audits or one-off consultancy for your business at any stage.
Want to learn more?
Read our guide to user testing, or watch an introductory UX webinar with our founder, Harry.
Meet the team
Who you’ll be working with
We’re a team of creative thinkers, technical specialists and problem-solvers. Working with Unfold gets you in-house design and technical support, a dedicated client partner and solid relationships built on respect and honesty.
Izzy
Harry
Georgia
Peter
Ian
Partner with a usability testing agency that delivers
We’re more than just a user experience testing consultancy – we’re a partner that helps you build better digital experiences. Whether you’re validating an MVP or refining an enterprise platform, Unfold’s website user experience testing services bring clarity, confidence, and measurable results.
1. Book a free consultation
Talk to us about your project. Schedule a free 30-minute chat with Harry.
2. Receive a proposal
Once we’ve heard all about your needs, we’ll be back in touch with a proposal.
3. Get started
It’s easy to get started with our in-house team based in Bristol, UK.