Prototyping: how to move from idea to reality

UX designer and project manager discussing UI prototyping for website

The prototyping and MVP development methodology steps ahead of traditional development practices. By designing digital products iteratively to prototype stage, then releasing the product MVP for user testing ASAP, you waste far less time building elements which don’t work, and far more time learning from real users in the real world.

In the modern age of digital development, it’s no longer enough to simply build then release a digital platform in one fell swoop. Many do still use this traditional method, but the resulting platforms tend to take much longer to reach optimum conversion performance, wasting time and resources in the process. Because the traditional build method makes no allowance for user testing and development, it’s often built based on a lot of guesswork and misses the mark when it comes to user needs.

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