The human element: the key to designing great digital experiences

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With the ongoing economic uncertainty, it’s more important than ever for us to build strong and meaningful relationships with our customers. This deeper understanding of users can bring vital insight into the design process to ensure we create better digital experiences.

Join us for an insightful panel discussion where our experts will explore how we learn from customers, the benefits of investing in them and practical strategies you can implement to improve your digital products and services. From immersing yourself in your customers’ world, to strategies for turning insight into action.

Our expert panellists are:

Dawn Walter – Anthropologist and content designer with over twenty years’ experience creating customer-centric content for digital products. Dawn is also founder of the Response-ability Summit, which brought together social scientists and technologists working on emerging tech to foster dialogue and collaboration across the disciplines.

Ollie Francis – UX Consultant, Product Designer and Mentor. Ollie founded Bristol based UX consultancy Deckchair. His aim is to remove fear and help change behaviour around technology, so that teams can be more pragmatic and embrace change.

Tom Riglar – Founder of award winning app dev agency Morrow, Tom is a React Native specialist & B2B SaaS entrepreneur. His most recent venture is the launch of Moropo, which provides effortless UI testing without the need for code.

Topics of discussion will include:

• What different methods for collecting insights are there and which are most effective?
• How do we make user research practical in order to make use of insights in a pragmatic way?
• Is it possible to get too hung up on user research and insights?
• Tangible examples where digital experiences have been transformed for customers using research and insights.
• A look to the future – predictions of how user-centred design is going to change.